Rank content

• On How Machine Learning and Auction Theory Power Facebook Advertising - YouTube

• On How Machine Learning and Auction Theory Power Facebook Advertising | Simons Institute for the Theory of Computing

1. Assign each event some number of points

2. For each story, predict the probability the user will take that action

3. Compute expected value

Event	Probability	Points
Long video watch	45%	2
Click	11%	1
Like	2.2%	5
Comment	0.41%	20
Share	0.054%	40
Hide	0.099%	-100
Total	-	1.1246